Revolutions by Design
By Celso Singo Aramaki
RbyD (Revolution by Design) is an concierge agency focused on turning complexity into clarity. We work at the intersection of design, research, and applied AI, helping organizations and communities structure knowledge, communicate better, and make decisions with less friction.
Our work is grounded in a simple idea: good design isn’t only aesthetics—it’s how information becomes usable. That can mean a clearer service journey, a more navigable website, a better data story, or a framework that helps a team coordinate actions across many stakeholders.
How we use AI
We use AI as a tool to accelerate parts of the process—summaries, comparisons, drafts, pattern detection, and rapid prototyping. But we keep the work human-led:
- we define the questions and constraints,
- we validate assumptions,
- we test with users or stakeholders when possible,
- we document decisions so the work can be maintained.
What we deliver
Depending on the project, we deliver things like:
- knowledge frameworks (taxonomies, ontologies, concept maps)
- information architecture (navigation, page systems, content models)
- research synthesis (insights, opportunities, decision logs)
- prototypes (interactive demos, dashboards, lightweight MVPs)
- communication kits (playbooks, briefs, decks, toolkits)
How we work
Our usual flow is:
- Align (goals, audience, constraints, success metrics)
- Map (stakeholders, content, data, workflows, risks)
- Design (structure, interactions, narratives, systems)
- Prototype & test (quick iterations, practical validation)
- Deliver & enable (handover, documentation, next steps)
We aim for useful outputs.